15 Sep – 27 Sep 2020

Fondazione Prada is pleased to support leading British artist Damien Hirst in his new charity campaign in aid of Save the Children Italy.

Damien Hirst has created four new limited edition prints to raise money for Save the Children’s project “Riscriviamo il futuro” (Rewrite the future), which aims to support Italian children from disadvantaged backgrounds who have been affected by school closures during the COVID-19 crisis.

The editions are available to buy through HENI Leviathan from 16:00 CEST on Tuesday 15 September until midnight CEST on Sunday 27 September 2020. The number of editions produced will be limited by demand during this time period. Each image is available in two sizes (39 x 39 cm and 78 x 78 cm) and priced at EUR 400 and EUR 1,200 respectively.

As stated by Damien Hirst, “COVID-19 has been devastating for many people and families all over the world and lockdown has been really difficult, but especially difficult for children who haven’t been able to go to school. I wanted to find a way to raise money to help children from disadvantaged backgrounds who have been most affected by school closures and the support they provide. I’m delighted to be working with Fondazione Prada to release these new prints to help with the brilliant work Save the Children are doing across Italy, giving free access to education and opportunities to thousands and thousands of children in need.”

The editions, titled Fruitful and Forever, feature bright, abstract details from Hirst’s new series of Cherry Blossoms paintings. Depicting blossom trees in full bloom, the series is inspired by the work of Pierre Bonnard, Claude Monet, Vincent Van Gogh and the Pointillist innovations of Georges Seurat. The new limited edition prints show close-up details of the densely layered and colourful dabs of paint from sections of the large-scale canvases.

All profits from the sales of the prints will be donated to Save the Children. Fondazione Prada has enthusiastically joined Damien Hirst’s initiative by offering its support in promoting the charity project in aid of Save The Children, in the belief that education and culture represent a driving force for the development of the new generations, especially at a time of crisis and uncertainty.

The campaign raised 3.3 million euros for @savethechildrenitalia.